Question 1

What counts as usage?

Accepted Answer

The real resources your agents consume: model time (tokens/compute), messages sent on channels like WhatsApp, and — only if you run ads — ad spend and data costs. Every plan includes a usage allowance; anything beyond it is billed transparently, line by line.

Question 2

Do I need to learn new software?

Accepted Answer

No. WhatsApp is the interface — you approve, direct and ask questions in chat, in your language. A simple dashboard exists for reports and settings, but it's optional.

Question 3

Will the AI post or spend without asking?

Accepted Answer

No. Anything that spends money or touches your brand waits for your one-tap approval. Autonomy is earned per task — an agent acts alone only after it has proven itself under your review.

Question 4

Does this replace my staff?

Accepted Answer

It takes the repetitive 80% — answering, drafting, logging, reconciling — so your people move up to judgment, strategy and relationships. Most partners find they stop needing the next hire, not the team they have.

Question 5

What about my data?

Accepted Answer

Your data is isolated per business, encrypted, and never used to train anyone else's Equator. We are building to India's DPDP data-protection standards from day one.

Question 6

We run on Tally — will this work?

Accepted Answer

Yes. Equator operates Tally through a secure bridge on your machine — raising vouchers, reading receivables, reconciling payouts. You keep Tally; Equator just does the typing.

Start simple. Pay for what your agents actually do.

Tropic

Vertex

Meridian

Custom

Estimate your month.

Questions, answered plainly.

Numbers you can hold us to.