An applied AI lab · Bombay · 18.94°N
Built to make small teams unstoppable.
AI agents that run your marketing, sales, support, finance and daily operations — working around the clock, reporting to you on WhatsApp in your language.
Built in Bombay, for the city that never sleeps.
Marine Drive, --:-- IST. The lights come on; the city keeps working.
Built like the city it serves.
Mumbai never stops to rest. The 5:04 local, two lakh dabbas by noon, kitchens taking orders past midnight — it all runs on relentless, invisible coordination. The one thing small businesses could never afford. Equator is built in this city, for this city: a back-office that works the way Mumbai does.
The first local leaves Churchgate.
2,00,000 dabbas reach the right desk.
The Queen's Necklace switches on.
A kitchen somewhere is still taking orders.
- Cafés
- Boutiques
- Clinics
- Coaching classes
- Salons
- Kirana stores
- Gyms
- Bakeries
- Studios
- Caterers
- Pharmacies
- Travel agents
An operating system, structured like a real company.
Equator is not one more tool. It is a coordinated set of AI agents — organised into departments for marketing, sales, support, finance and operations — that share a single understanding of your business and execute real work on your behalf. The intelligence runs in the background; you approve and direct from a surface as simple as a chat.
Departments
- Marketing3
- Sales2
- Support
- Finance1
- Ops
Today
1 approval pending- MarketingWeekend combo post — draft readyAwaiting approval
- FinanceRazorpay payout reconciled — ₹18,340Done
- Sales4 leads followed up, 1 repliedRunning
- Support11 DMs answered overnight, avg 90 secDone
Agentic departments
Marketing, sales, support, finance and ops agents that share one memory of your business.
DEPT × 5You stay in control
Anything that spends money or touches your brand waits for your one-tap approval.
ONE TAPSits on what you already use
WhatsApp, Instagram, Google, Tally, Zoho, Razorpay. We operate your tools — we don't replace them.
6+ CONNECTORSYour whole back-office, run by AI — from WhatsApp.
Most tools hand you another dashboard to babysit. Equator gives you specialised AI agents for marketing, sales, support, finance and operations that share one memory of your business — coordinated by one brain, reporting to you on WhatsApp.
Tonight, while you slept
live- SupportAgent task · doneReplied to 11 overnight Instagram DMs
- MarketingWaiting for your approvalDrafted this week's posts in your voice
- SalesAgent task · runningFollowed up 6 leads that went quiet
- FinanceAgent task · doneReconciled Razorpay + Zomato payouts
- FinanceWaiting for your approvalQueued reminder for ₹12,400 receivable
- OpsAgent task · doneFlagged low stock on 3 items
Day report
Sent on WhatsApp · 9:32 PM₹0
Today, counter + Zomato
0
DMs answered
0
Leads followed up
0
Posts approved
Meet your team.
Support Agent
Answers "open hai?", sizes, prices, delivery — on WhatsApp and Instagram, in Hinglish, in under two minutes.
Content & Social Agent
Drafts posts, reels ideas and captions from what's actually selling. You approve; it publishes and schedules.
Sales & CRM Agent
Captures every lead, cleans your CRM, runs follow-ups and recovers abandoned conversations.
Reviews Agent
Asks happy customers for Google reviews and drafts replies to every one — protecting the rating you're found by.
Finance & Ops Agent
Reconciles Razorpay and platform payouts, raises invoices in Tally, flags low stock, chases receivables.
Optimization Agent
Reads outcomes across everything and tells you what a human would miss: "Tuesdays are dead — run a combo."
Agents propose; you approve. Autonomy is earned task by task.
You stay in control.
Agents work alongside you. Anything that spends money or touches your brand waits for one-tap approval — on WhatsApp, in your language. Autonomy is earned task by task.
- Spends money — asks first
- Touches your brand — asks first
- Routine work — just runs
Equator
online
Sharma ji ka kitna baaki hai?
9:41Sharma ji — ₹12,400 outstanding, 2 invoices (14 & 21 days). Reminder bhejun?
✅
9:41Done. Polite reminder sent on WhatsApp. I'll follow up in 3 days if unpaid.
9:41Plugs into what you already run.
No migrations, no new dashboards. Equator connects to the tools your business already lives on, reads them into one shared memory, and turns what it learns into finished work.
What you already use
- WhatsApp Business
- Google Business
- Tally
- Zoho Books
- Razorpay
Interchange
Equator OS
one memory of your business
- Replies sent
- Posts published
- Invoices raised
- Payments reconciled
- Reviews answered
- Daily report, 9:30 PM
What comes back
Running something custom? Connectors for your POS, CRM or ERP — if your business runs on it, Equator can operate it.
From your data to real work — in four steps.
Stop 01 · Day one
Connect
Share your Instagram, Google listing, catalogue, Tally or Zoho. Equator reads it and builds a private profile of your business — products, prices, customers, tone. You confirm; you don't configure.
Stop 02 · Around the clock
Agents get to work
The support agent answers every customer in minutes, 24/7. The content agent drafts your week's posts in your voice. The CRM agent logs every lead and follows up. The finance agent reconciles payments and chases dues.
Stop 03 · One tap
You approve from WhatsApp
Drafts arrive as messages. Reply once — "haan, post karo" — and it ships. Sensitive actions always wait for you.
Stop 04 · Every week
It learns your business
Every action and its result is measured. What converts gets repeated; what doesn't gets dropped. Your Equator is smarter every week — and it only knows your business.
What it looks like — a café in Mumbai.
The day starts answered.
On shift — CRM · Support
A regular hasn't visited in three weeks — the CRM agent notices and sends a "we miss you" offer before the shutters are up. Eleven overnight "veg options hai?" DMs are already answered.
Equator
online
Priya hasn't visited in 3 weeks. Send a "we miss you" offer — 10% off her usual cold brew?
✅
7:58The brand keeps posting.
On shift — Marketing · Reviews
The content agent drafts a rainy-day filter-coffee post in the café's own Hinglish voice; the owner sends one ✅ from the counter. A new Google review comes in — a reply is drafted in seconds.
“Rainy day + filter coffee = perfect. Quick service!”
The books close themselves.
On shift — Finance · Insight
Zomato and Razorpay payouts are reconciled against the books. One number lands on WhatsApp — today's sales, this week vs last — and one suggestion: "Cold-brew buyers return twice as often. Promote it this weekend."
Equator
online
Today: ₹18,340 across counter + Zomato. This week is 12% up on last. Cold-brew buyers return twice as often — promote it this weekend?
The owner never opened a dashboard. The café ran like it had a full back-office team — because it did.
See your industryThe math has never worked for small business. Now it does.
Agency retainer
₹25,000–₹75,000/mo
- reports activity, not sales
- one of 40 clients
Hiring a team
₹75,000+/mo for 2–3 juniors
- training, churn, 9-hour cover
Equator
from ₹5,000/mo + usage
- works 24/7
- measured on outcomes
- learns your business
Conditions of carriage — Equator augments the team you have — it takes the repetitive 80% so your people do judgment, strategy and relationships.
Powering the dreams of a city that never sleeps
Give your business the team it could never afford.
We're opening Equator to our first 95 businesses. Founder-led onboarding, hands-on first month, results in weeks.